The PR Playbook Podcast

Ep.99 - The 4 stepping stones of brand awareness

April 26, 2022 The Silver Telegram, Ronjini Joshua Episode 99
The PR Playbook Podcast
Ep.99 - The 4 stepping stones of brand awareness
Show Notes

Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and further drive widespread recognition for the brand. There are four keys to driving home your brand’s recognition and positive reputation.

  1. Consistent messaging
  2. Delivering a differentiated message
  3. Authenticity
  4. Exposure

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