You may or may not have heard the term "newsjacksing" before, but only the elite of the elite PR people can do this. Just kidding! You can do it too, however, you should get a debrief on what it is, why you use it and when it’s probably not ok. Take a listen as I walk you through the art of Newsjacking and how you can leverage this fun tactic to get your brand more news.
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