Today we speak with, Mike Kozlik, an expert at Business Development and president of Advantage Resources Inc. Mike talks about business development in a holistic way and how you should approach it as a private business or startup, the elements of marketing that you need to understand and some basics on where you need to start before fleshing out something more in-depth, like...let’s say...your website.
Join our quick conversation on lead generation and marketing.
If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com to get some feedback.
How to connect with Mike:
Advantage Resources Inc
https://www.linkedin.com/in/mikekozlik/
Products used by Mike for Business Development:
Ø SEMRUSH – we don’t use this one because it costs too much for our standard client, but it is a great source - very focused results, for Keyword searching. It will see all the organic keywords that rank on a particular page or site. **Great for “G2ing” a competitor’s pages or sites! Then using those keywords in our clients content!
Ø Google Keyword Planner (GKP) – mostly what we use.
Ø Reddit
Ø Ubersuggest
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