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The PR Playbook Podcast
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing.
Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP.
Improve your branding, raise awareness and become an industry leader!
The PR Playbook Podcast
Ep 100 - Preparing your startup for IPO and best practices for a PR Interview. An interview w/ Alexandra Levis, Founder & CEO at Arro Financial Communications
In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications. Her company provides full-service marketing & PR in the asset management space. In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview. Arro helps its clients build and maintain a solid reputation that investors can trust. Alexandrea shares 3 key secrets for startups:
1) how to maximize your PR/marketing budget, 2) how financial firms can harness PR to raise money, 3) how to create effective content to attract investors
Alexandra is Founder and CEO of Arro Financial Communications, a full-service marketing and PR firm specializing in the asset management space. She is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing.
Follow Alexandra:
https://twitter.com/arrofincomm/
https://www.linkedin.com/in/alexandralevis/
Our Team: Arro Financial Communications (arrocomm.com)
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