The PR Playbook Podcast
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your branding, raise awareness and become an industry leader!
Episodes
161 episodes since 2020
Ep 161 - Managing The Media In 2024, Ronjini Joshua's Advice
Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive...
July 03, 2024
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Episode 161
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44:59
Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact
In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating...
May 09, 2024
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Episode 160
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30:36
Ep 159 - Cooler Keg: From Concept to Crowdfunding Triumph. Lessons You Can Use For Your Startup.
Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.Our host, Ronjini Jos...
March 12, 2024
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Episode 159
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39:40
Ep 158 - What is ZenBuds? Jon Hacker w/ NeurGear, Insights To Reducing Stress & Improving Wellness
We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... That's where ZenBuds by NeurGear come into the spotlight. A wearable device that activa...
February 27, 2024
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Episode 158
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33:58
Ep 157 -The 2024 Public Relations Playbook: Trends That Will Dominate!
Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024. What's going be the hot trends in the new year? How can you get published in The New York Times? Or, perhaps TechCr...
February 13, 2024
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Episode 157
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42:21
Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!
Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with
February 06, 2024
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Episode 156
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38:01
Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, Typewriter
Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. Typewriter is a project by John Biggs, former New York Times journalist and...
January 30, 2024
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Episode 155
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26:52
Ep 154 - Revitalize Your Media Strategy: The Smart Way to Use Press Releases
Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram. Today we are featuring an episode from our PR Essentials Summit - Media Re...
January 23, 2024
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Episode 154
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52:55
Ep 153 - Maximize your strategic planning & Lead with PR, Featuring Megan Alba at Martus Solutions
Welcome to another episode of The PR Playbook Podcast. Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronji...
January 16, 2024
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Episode 153
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40:32
Ep 152 - Keywords to Conversions: A Guide to SEO Success
Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit. We are joined with SEO Expert, Grady Moore and hosted by
January 09, 2024
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Episode 152
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52:34
Ep 151 - Social Media Trends: A Comprehensive Guide for 2024
Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram. Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Soc...
January 04, 2024
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Episode 151
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36:15
Ep 150 - Unveiling Truths: Navigating Media Censorship and Building Credible PR Strategies in the Digital Age
In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulie...
December 10, 2023
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Episode 150
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1:03:05
Ep. 149 - Social Media Decoded: Leveraging Content Creation For Business Success
Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online.In today's episode, we're thrilled to have
December 05, 2023
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Episode 149
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37:07
Ep. 148 - The Tech Hotlist: The best e-Commerce podcasts
Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I’ve pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the mom...
November 28, 2023
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Episode 148
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9:58
Ep 147 - Creating a winning PR strategy. Is your business ready for 2024?
It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start th...
November 21, 2023
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Episode 147
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7:19
Ep 146 - Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success!
Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcas...
October 26, 2023
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Episode 146
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50:45
Ep 145 - The Hot List for Consumer Tech - Are You Prepared & Ready For Outreach?
Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10. CES 2024 is coming up in January, and I kno...
October 17, 2023
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Episode 145
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8:41
Ep 144 - Why A.I. isn't a threat to marketing & public relations - An Interview W/ Joe Zappa, CEO at Sharp Pen Media
If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea? Can you save money, or will it cost your business more in the long run? Confused? Not sure what...
October 10, 2023
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Episode 144
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24:18
Ep 143 - PR and Marketing for events and tradeshows. Expert advice so you're better prepared.
In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business...
October 03, 2023
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Episode 143
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12:45
Ep. 142 - Social Media Decoded with Karlyn Ankrom, Founder of Oh Snap! Social
Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast. Today we are interviewi...
September 26, 2023
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Episode 142
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34:43
Ep 141 - The Art of the Guest: Securing Your Spot in the Podcast Spotlight
In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a p...
September 19, 2023
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Episode 141
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12:44
Ep 140: How To Secure Your Holiday Gift Guide - Is Your Business Ready?
Can you believe it - the holiday season is fast approaching. Are you ready for the holidays? Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bund...
September 12, 2023
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Episode 140
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10:08
Ep 139 - How To Build A Case Study And How To Amplify It When You're Done
Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press rele...
August 26, 2023
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Episode 139
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8:42
Ep 138 - PR Essentials Summit: Beyond Media Coverage, plus other PR tools to add to your arsenal!
PR Essentials Summit - Beyond Media Coverage featuring April White who is a 3x Award-Winning PR Agency Founder (...
August 01, 2023
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Episode 138
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47:54
Ep 137 - Digital Content Strategy: An interview with Matt Bell, Co-Founder, of MessageUp
As a B2B leader, you need your business to stand out so that you can connect with more prospects – even if you have a small team and limited resources. That's where Matt Bell with
July 26, 2023
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Episode 137
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33:43