It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year.
Sometimes you may get stuck when you’re starting to create your PR strategies. In this podcast we talk about some simple ways to get started in thinking about a PR strategy where you don’t have to reinvent the wheel. The key of developing an effective strategy is really knowing where you want to end up. In this episode I talk through:
- Where do you want to go?
- How to leverage your competitors.
- Looking at a long-term view of how to leverage the right PR tactics.
Be sure to tune into this episode to learn the best practices to get ready for 2024. Start the year off with a bang and launch your PR Campaign January 1st! You can reach out to The Silver Telegram and schedule a 30-minute virtual meeting to get expert one on one advice with Ronjini Joshua - CEO/Founder.
Visit our website right now before it's fully booked.
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episode 147 where to start when creating a PR strategy Hello, everybody. Welcome to episode 147. It's Ronjini and I am going to talk about where to start. When creating a PR strategy we are coming around that time. It's getting closer to the end of the year and people are starting their budgets for 2024. They're starting their planning and right now is really the time to do that. So I encourage you if you haven't started to start thinking about strategy that ends out the year and starts the new year because this is a great way to kind of position yourself for the new year. so a few things to just keep in mind and I think what happens is when we talk to clients. They don't really know where to start.
Ronjini Joshua: So the first thing I encourage people to think about is what do you want to accomplish in the new year? Whether it's business development goals sales goals visibility goals, whatever that is put them all in one spot and kind of know what your focus will be if it's expanding in a certain Market if it's becoming well-known so that your customers can make better decisions or easier decisions. If it's become a thought leader in the market, that's another option. So these are all different things that you need to think about as far as goals when you're creating a PR strategy that is going to have some kind of longevity so Only we did a reassessment of a client.
Ronjini Joshua: And I like to give examples because it's always best and we started with one idea and when we started we realized that actually whatever we're doing right now, maybe not working. There's some other groundwork to be laid so that this campaign can be more effective. So we reassessed it and the second thing that we did was a competitive landscape check. So take the top two to three competitors and do a competitive landscape find out what their messaging looks like and then what I like to do, of course from the media perspective is I find out what their media looks like. So what kind of media coverage are they getting? Where are they getting it? And what kind of press releases What kind of news are they putting out what kind of Partnerships are they getting an idea on their landscape on what's going on? And with other competitors is really the best way to kind of
Ronjini Joshua: Identify what kind of position that you need to take? What kind of ground you need to break and what's already getting traction and what isn't because it could be that you're messaging is a little off. Maybe your message is diluted. Maybe it' Maybe you're not being specific enough if you want to go head to head or if you're already going head to head with certain competitors. Who are What are they saying? What are the keywords that they're using keywords I know is typically an SEO Google search thing, but that is really the same principle that
Ronjini Joshua: Guides public relations strategy because those people are Googling let's say whatever keywords you have they're Googling that keyword and then they're gonna find articles and they're gonna find whatever lives on the internet and part of that will be contributed content part of that will be press releases. So keywords play a very vital and important role in public relations. And I think that's often what happens. I think the next podcast we have an interview with
Ronjini Joshua: someone to talk about strategic integrated Communications is integrating the aspects of Marketing sales advertising into all the communications platform because they do really marry together really nicely. And if you have Insight on all these different areas, then you're gonna have a better R campaign altogether. So do a competitive audit see what your competitors are doing in the media landscape. What are they talking about? What are they saying? How are they differentiating themselves? What kind of press releases are they putting out? How can you compete with them when it comes to Media, So that's one of the angers of this PR Communications program. You can either want to resemble them or want to stand out from them.
Ronjini Joshua: last but not least actually the most important is evaluate what's going to move the needle for you in the most critical ways. So now you've seen what everyone do else is doing in that recent competitive audit that we did as a team. We realized no one is dominating the space. No one's actually a leader. Everyone's kind of saying a little bit of something but no one's taking control of the market and driving it forward. So now it's building that narrative what's going to take control of the market and drive it forward and if you already have a very low now,
Ronjini Joshua: Excuse me. Noisy landscape then. How are you gonna insert a critical conversation usually has to do with problem solution into your industry with the content you create whether that's blogs articles, if you're pitching media interviews and podcasts like what are those things either unspoken or spoken challenges that people need to know about that your audiences need to know about and how are you gonna effectively overcome those challenges with what you present in the pr Realm? And that can help you plan out your R timeline of announcements. Also, we'll do another podcast again on creating a PR timeline, but making sure that you incorporate events any hard events that you always attend things that are critical to your
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Ronjini Joshua: another thing that we brought up in this recent audit was that sometimes it's not your industry events that are most critical but the vertical industry events that will be most critical for you to speak at or to be at because you're gonna be a small fish.
Ronjini Joshua: A big fish in a smaller Pond, then you would if you went to an industry event and being a small fish in a big pond, so just keep that in mind when you're planning your events out. I've often had to do the same thing for myself. I'm like, actually I serve these industry. So I should go to the industry Not the events. That's not gonna help me. I'm not looking for people to hire right now. I'm looking for clients to serve and so I need to go with a clients are so remember that when you're building these different strategies, what do What are your competitors doing? How can you stand out from them? I hope this is event kind of a good place for you to get started in this thought process. So the homework from this is what goals you need to accomplish.
Ronjini Joshua: What is your competitive landscape look like and then what do you feel the best PR tactics would be to stand out over the next three to six months. All right. Good luck, and I will talk to you next time.
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