Ep 121 - How to leverage sponsored/paid Media- An interview with Brandpoint

Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content.

Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest time in planning and one that will pay off if done right, like building a house on a solid foundation.  Tune into this episode to learn how to leverage sponsored/paid media.  Grab your pen and paper to take some notes...

Be sure to like, share, and subscribe to be notified of the next podcast release.  Check out Brandpoint to learn more about paid media.  

Transcript

Ronjini Joshua: Episode 121 How to Leverage Sponsored Content with Brandpoint.

Sonya: Hi, Ronjini. How are you?

Ronjini Joshua: Hello, hold on. I'm gonna say it twice so just wait…

Sonya:  Oh, okay. That's right.

Ronjini Joshua: till second one. Okay, I'm gonna do it again. Hold on.

Ronjini Joshua:  Episode 121 How to Leverage Sponsored Content with Brandpoint.

Ronjini Joshua: Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint Sonya, Davis on how to leverage sponsored content, High Sonya, how are you? I'm well,…

Sonya: Hi, I'm great and you.

Ronjini Joshua: I'm well, we're hanging in there end of the week. We're kind of wrapping it up for this week, but I'm excited to have this conversation with you. We want to we talk a lot about earned media at the Silver Telegram. And so today I wanted to talk to you and we work together about paid and sponsored content. So, can you give us a quick introduction to yourself?

Sonya:  Countless.

Ronjini Joshua: Just yeah, as we get started here.

Sonya:  Sure, sure. So, as you mentioned, my name is Sonya Davis. I have been with Brandpoint for over 12 years and a number of roles all dedicated to content. So it's been really fun to kind of watch how this industry continues to evolve. And thank you for having me today to kind of talk more specifically about, you know, how paid media can help impact, you know, some of the targeting and audience discovery that you're doing.

Ronjini Joshua: Yeah, thank you. No. Of course we love to have you. And actually as soon as you said that it reminded me of also metrics. So watching, metrics what you guys measure. I think I think we should talk about all those things because, you know, we're getting now that there's this recession and everybody wants to talk about how to measure Roi. I think measuring metrics is,…

Sonya: Mm-hmm.

Ronjini Joshua: you know, a huge because become a huge deal. But I think before we dive into the measurement, let's talk about just kind of Paid and sponsored content. What is it? Like What? What do you What would you call sponsored content? What is your kind of like party line when you guys pitch it?

Sonya: Yeah, well, and depending on who you talk to, it'll have a different meaning. So that's, that's what's so interesting about this particular part of the marketing and PR continuum. So, for the most part, you know, paid or sponsored media or used interchangeably and really what it boils down to is tactics, kind of help support the work that you're doing and really kind of leverage engagement and reach for content. So at its core, you know, I kind of look at it in three different pillars If you will you know, a targeting segmentation is key like who are the people that you want to read and you know what resources? Do you have already have or whatever? What are some of the strategies that you're already deploying? And then when can you really tap into resources, to expand that work, to be really intentional?

Ronjini Joshua: Mm-hmm. And can you get talk about a little bit more about the formats? So you know we've talked a lot about press releases and…

Sonya: Yeah.

Ronjini Joshua: articles and infographics and things like that. So what kind of formats do you guys use and like, How do you we imagine it will appear when it does appear.

Sonya:  So yeah. Well, what's wonderful about peed, maybe paid media is, it's a control tactics. So the content that you create or that we create on your behalf is, You know, it could, you're the contributor for that content, it maintains its integrity and it's distributed as approved by you. So people really love this type of format because it lives on top tier reputable news sites and it's displayed in places where, you know, readers are going every day for everyday online news. For tips, trends informative, insights consumer as well as business business and as far as format, you know, we see a lot of different formats with paid media. I feel like everyone has kind of, you know, realize that this is here to stay. And this is a way to control your message to get in front of the right, people at the right time with the right format, and that format can be.

Sonya:  Long-form articles like a traditional mat release or a digital article. That's 400 to 600 words images. You know, everyone loves images and and loves to digest and consume content in different ways. So video content listicles infographics. Those are some of the, the mainstays and the formats that we see most often.

Ronjini Joshua: Mm-hmm. Yeah so so one of the projects that we did with you guys if I don't know if it was flow high or a different one but basically was it flow hive.

Sonya: How many? It was autonomy,…

00:05:00

Ronjini Joshua: Do you remember?

Sonya: it was an autonomous. Big. Yeah.

Ronjini Joshua:  Oh, it's autonomous vehicles. Yeah, okay. So I think, I think one of the biggest differences. And because you mentioned, Matt release. And I think when people hear Matt release, they also, like, equate it to press release, and it's completely different. And I don't remember what the mat stands for. Can You Enlighten Us?

Sonya: Yeah, it's kind of an older term master of line, type, you know, think of editors, when they used to manually, you know, be it when they were at a press manually. Putting these articles together, you know, with any press, that's where it comes from. So, yeah, it is definitely evolved to be more in a digital, you…

Ronjini Joshua: Format.

Sonya: platform now. So, it's definitely involved and changed. And what you can do with, Matt releases is just amazing. Now, through many of the news publishers that we're working with

Ronjini Joshua: Well, yeah, and so I guess, the one thing I wanted to really like delineate is at a press release is one thing. It's like a whole different beast. This mat release or…

Sonya: Yeah.

Ronjini Joshua: what you can do, especially with Brandpoint and how we've seen you guys is actually release a story.

Sonya:  Yeah.

Ronjini Joshua: Almost, I would even call it like a story release because the format in which we release that article, it was more like an article format. So when people are reading it, they're consuming it in a way where it feels and, and I guess it also depends on how you're writing it, right? If you're writing it in a marketing style or a PR style, it's gonna differ in voice but it's almost as if they're reading an article on one of their news outlets that they would normally read. And so I think that's one thing to really define between what you do with press release is and what you do with a matte release or something like that. Is that you guys are able to place it with your partnerships with different media houses, but it looks like an article it appears as if it's an article and depending on the qual,

Ronjini Joshua:  Of how you write it. People can consume it in that way.

Sonya: Exactly. Yeah, I mean, press releases are designed to be a pitch to editors to get them to take those,…

Ronjini Joshua:  Right.

Sonya: you know, pieces of information that you have and create a story. Whereas the mat release is an article that's written for the reader. And what's really nice is It's got more, it's got stickiness to it, it's more memorable…

Ronjini Joshua:  Yeah.

Sonya: because you can provide more in-depth information and smaller sound bites. So yeah, I think that's always going to be here to stay. And then generally, they produce better for organic search too over time. So, you know, whether it be patient, stories, research, research, stories thought leadership, you know, our annual trends, especially 2023. If you're in the home decor market, you want to be talking about trends. What are the trends in an article can be a great way to do that.

Ronjini Joshua: Right. So, um, yeah. So now I'm getting, I'm getting all these questions coming into my brain here. So you had talked about, you know, it's a controlled format, which I think is one of the huge benefits. Can you speak to some of the other benefits of producing something? Like a mat release.

Sonya: Yes, for sure. Well for one, it lives directly on a news site. You know, it is lifestyle content. It is business content and you know the content lives pretty much indefinitely on many of these news sites. You know for instance when we're distributing to LA Times or New York Daily News, you know there are archiving these great stories in lots of different sections throughout their news publications. So people can interface with it at, you know, in the moment in time when they're looking for this type of news. So there's that first and foremost to you can be really deliberate with targeting and I think that's something I really want to talk about especially in the world of AI and algorithm based, you know, browsing behaviors. I think it's really important to know how to integrate this and plug it in, you know, pretty seamlessly with the other approaches that you're, you know, utilizing throughout the year.

Ronjini Joshua: Yeah, I I that's actually was my next question was really about targeting different demographics and I think we had done that regional targeting or whatever. But can you tell us a little bit more about how, how do you guys target and How can you target? Like, you know, I I know there's like, you know, Midwest North East or…

Sonya: Yeah.

Ronjini Joshua: is it? Is it North America? Is it Canada? Is the US like what is what is your best practices on targeting and how to kind of make that story reach the right audience?

Sonya: Right. Well I it's been just a pleasure to work with many of these news publishers throughout the years. They really, you know, kind of thought about and have been really intentional about their subscriber base providing news that their readers can use and they'll have interest in. And what we've seen is everything that we do today, you know, whether it's on Google Tiktok or any other paid media platform. It's all about targeting through algorithm, right? So beyond your traditional, you know, people always think of Matt releases strategically to distribute articles and specific dmas and markets, which is definitely true today, that's one piece of the puzzle,…

00:10:00

Ronjini Joshua: What?

Sonya: but we can also target, you know, by multicultural, you know, multicultural content,…

Ronjini Joshua:  You.

Sonya: you know, whether it be Spanish, translated content or outside of the US by, you know, tapping into algorithms through the publishers. Serve content to specific audiences, whether it be people that have specific interest,…

Ronjini Joshua: He?

Sonya: if you're an outdoor enthusiast to travel enthusiast or looking for financial tips with tax season coming up, this content is intentionally provided to people that would have that interest. Give them a way to easily engage in consume that content and then click through to get more information from that particular you know, business or or brand.

Ronjini Joshua: Yeah. No, that's great. Yeah, I think I think that's one of the biggest and in my mind, right? As a PR person is one of the biggest benefits is, like, you can target, not only read, like, local, or, or locality, but also, the different types of people that you want to reach. And that's, I think extremely important, especially, um, you know, on the consumer tech side. I would say, we get a little bit more understanding of like, who the audiences are and, and who's using different products. So, I think we get a little bit more insight on there,…

Sonya: Yeah.

Ronjini Joshua: um, versus when we're talking about business because that's, you know, these people are humans outside of their work. So that's hard harder to pinpoint a little bit.

Sonya: Right, I think you hit the nail on the head too, you know, Matt releases or listicles which are bulleted list form articles, that feature multiple images. You're able to tap into the person. So I think that that was probably you know, the more poignant statement…

Ronjini Joshua: You know. Yes.

Sonya: then we think about targeting, we're talking about people, we're talking about readership, we're talking about how to make connections with people and really that's what your content should be doing for you.

Ronjini Joshua:  Yeah, absolutely. Um, so okay, we talked about a few of the benefits there, which I think are obviously outstanding. What about some of the maybe drawbacks of using? Matt releases? Is there any? I mean, obviously I would assume you'd say no. But I mean, is there anything I guess? I guess. Cautionary, tales mistakes, you could potentially make by doing the wrong thing.

Sonya: Yeah. No, I think that's a fair question. And actually, no, I do have clients and brands and and people that come to me all the time that really rely on us to make the right recommendation. I don't recommend Matt releases for every campaign or…

Ronjini Joshua:  Right.

Sonya: project, If you're a brand that's extremely visual, you should be show,…

Ronjini Joshua:  Mm-hmm.

Sonya: you know, you should be playing to your strength. So you should be featuring videos, segments, where you can incorporate animated elements and you know, make things fun, and punchy, and shorter snippets. You know, you really have to think about once again. Who are we targeting? What do we have working for us as a brand where are struggles? And, you know, if you've done some maybe testing with messaging, you know, out into the national or regional sector and it's not resonating in one format, I really like to see people kind of switch it up, change your approach, give your readers something, you know, to, to grasp on to like they say, most people need to see something 8 to 10 times before.

Ronjini Joshua: Okay.

Sonya: Resonates. It's a great idea to kind of switch that approach up. Now, as far as Matt release is just specifically about, you know, are there any things to stay away from or any time where you would You know, avoid a recommend against a mat release. I would say, you know, if you're working on an article that You know, like I said, it's more visual and scope than obviously some of those other formats would be more appropriate. The other thing is, you know, what's your intention?

Ronjini Joshua: Yeah.

Sonya: What do you want from that piece? If this is about brand awareness and that releases, fantastic for that. If this is clickbait, a Matt releases not your tactic, you…

Ronjini Joshua: Yeah, I I definitely like I was as I'm hearing you talking.

Sonya: if this is a investor relations.

Ronjini Joshua: It's like, you know what you guys are doing is in between, it's like in the gray areas between PR and marketing. It's like right in that,…

Sonya: Yeah, it really is.

Ronjini Joshua: it's like that little transition area of you know, you want to be a little bit marketing but you really want to stick to kind of more of like a editorial format, right?

Sonya: Right. Absolutely. Why would the reader care? What, what's gonna spark their interests?

Ronjini Joshua:  Yeah.

Sonya: What solution are you providing or solving for them? And you know what's great about what you do and and you…

Ronjini Joshua:  Yeah.

Sonya: how is that person going to take the next step in that journey from learning about you to then taking action to engage with you. That's really what? But that's about

Ronjini Joshua:  And how do you find people typically measure that? Like How do they so, This is now coming to that measurement. Question of like, You know, what is the call to action for a piece like that? Is it for them to go to the website. Like, How can you incorporate that within something like a mat release or like, some kind of sponsored content? Are you asking them to go somewhere? Like what is the client at the end of the day? Measuring

00:15:00

Sonya: No.

Sonya:  Yeah. Well, paid media, does it. Great job of amplifying your content and a lot of different ways historically and you know, still part very much part of what we're reporting and analyzing are placements and reach. That's what most of our PR communicators care about. They want to know that their message, you know, got into the right markets into, you know, reputable respected publications. And then as a result, you know, how many people potentially engage with the story, you know, that's at the top funnel and then we do drill down with some of our premium options, which include amplification, which you'll hear a ton about, which I'm sure you're hearing a lot about from your clients, where, when you're going into deliberate targeting and you're utilizing paid spends or a pay per click type of approach, amplification can provide guarantee clicks to the brands website and people, you know, really love, you know, especially if you're somebody that loves to look.

Sonya:  Analytics and see Growth and and engagement and messaging. Resonates. You know, we have some really great ways and strategy to, you know, measure social engagement. We track page views, times, spent with the content and then to your, you know, like you had mentioned all that release for more for the most part, most of our digital formats include the ability to include a link. So naturally as someone's, you know, consuming this information. There's a next step, and a way to acquire more information,

Ronjini Joshua: Okay, yeah, I mean that's always the, I always I've been promoting this more and more because I realize people forget this simple but very essential step of having a call to action. They get so involved in the story, they're writing, they forget, like, oh you have to tell them to do something at the end.

Sonya: Yes, exactly. And you know and it depends on the brand. I mean, think about covet, you know, during Covid, there was a lot of just awareness, everybody was scouring the Internet for information. You know, there wasn't necessarily we're selling you something or…

Ronjini Joshua: Right.

Sonya: need you to go to a specific page, to sign up for anything, but here's some really great information. And go to the, you know, National Health Organization, or the CDC, you know, or you know, reputable resources to obtain additional information. So but then, if you're a brand like Walgreens or CVS or Rite Aid, where you're, you know, administering vaccines, well then there's a page where you could sign up to, you know, to schedule an appointment or get that in additional information.

Ronjini Joshua: Right. Right,…

Sonya: So you're tracking

Ronjini Joshua: absolutely. So I I think That answered my, like, mainline questions. But what I'd love to get a little bit of read from you. And we've been talking a lot about this in PR and marketing is just, you know, the transition of how the media has impacted PR and marketing activities. And and what we do as an agency is now different from what we did 10 years ago. Um, how do you see kind of the trends changing when it comes to Matt releases or sponsored content? Are you seeing it become more critical component of a communications campaign? Or is it, is it kind of like a Like, you know this little nugget that you use when you have to can you tell us a little bit about the shifting trends of that kind of space.

Sonya: Yeah, no. I I what I'm seeing a lot of especially, and actually for probably the last 10 years, really,…

Ronjini Joshua:  Hmm.

Sonya: Distributed paid sponsored media has been you know a critical part of any marketing or PR strategy historically. PR you know our efforts are usually dedicated to building awareness and buzz. Don't always get the credit for the actual call to action or the end.

Ronjini Joshua: Right.

Sonya: Outcome and they really do work seamlessly together. I mean, if you think about any traditional PR campaign, it's touching marketing. It's touching, you know, driving leads and sales for organizations. It's also intersecting pretty heavily with social, it's all moving together and you know, what's really nice about paid medias that you can build and layer on that, you can start with one pillar and you know, Incorporate other resources, whether they're in-house or, you know, Utilizing a partner like Brandpoint, You know, if you need writing support or design support or support, you know for reporting an analytics you know, special as teens have kind of started to shrink and absorb. You know, people are usually you know looking at budgets and…

Ronjini Joshua: Hmm. Yeah.

Sonya: critical resources now. So Absolutely. And then also, you know, in what I was just talking about yesterday and today with, you know, my son who's a biologist and and some of my colleagues and the PR space, everybody's talking about chat. Gbt and ai. And…

00:20:00

Ronjini Joshua: Are you?

Sonya: what kind of impact that's gonna have, you know, controlled messaging is more important than ever and having control of your messages going to be even more important, you know, at the end of the day, we're humans trying to make human connections and I think that's really important.

Ronjini Joshua:  Yeah, I agree. I'm making I'm taking notes here.

Ronjini Joshua:  I think. The other thing just thought coming how do we notice? Is that, you know, a lot of the trust in the media is flailing a little bit and I think part of it has to do with

Sonya: Yeah.

Ronjini Joshua: I mean, bad reporting obviously, there's people…

Sonya:  Yes.

Ronjini Joshua: who got everybody. But also I mean I think when we're talking with clients, you know, they're they're thinking like Oh our water story isn't being told properly and I think paid media or at least sponsored content is a way to, like you mentioned, control the narrative a little bit more but I feel like there's still a sense of responsibility in that.

Sonya: Yes.

Ronjini Joshua: And I think, um, maybe that's something that maybe most,…

Sonya:  Absolutely.

Ronjini Joshua: as far as marketing goes, you might not have that like, editorial integrity, but like,…

Sonya:  Yes.

Ronjini Joshua: Can you speak to maybe the importance of that? Because I, I personally think that when you're putting out a piece like that, that sponsored look, you've already got captured them, it's sponsored, you're paying for it, you're controlling the whole message, Why not do some good while you're doing that, you know. Is there a level of integrity that kind of shows in the results?

Sonya: Slowly.

Sonya: Absolutely. And you know, with, you know, brand pointer any media company in our industry, for the most part, you know, we all manage and consult with the intention of integrity. I mean brands have been pretty much held to the mat over the last couple of years.

Ronjini Joshua: I mean, yeah.

Sonya: Especially about, you know, what do you stand for? Who are you really and…

Ronjini Joshua:  Right.

Sonya: not just, what do you say? But what are you show me? You know, how do you show up every day? That's become more. And more important. People want to be authentic, they want a genuine connection, you know, and they want the right messaging to resonate with them and to your point, You know, it's not good enough anymore. Just to say, You know, this is who and what we are. You have to stand behind that and…

Ronjini Joshua: Right.

Sonya: marketing and media. Yeah. They've gotten a bad rap for, you know, I hate the term but you hear it all the time for some bad actors that are out here. They're they are out here…

Ronjini Joshua:  Yeah. Yeah.

Sonya: but they've always been there at the end of the day. People still rely Bubbly on us to share those messages and help. You know, like I said, provide resources. I think that's probably You know, the better way to look at it. We're providing resources and you know and…

Ronjini Joshua: Yeah.

Sonya: we're helping to advise brands on how to put their best foot forward. And yes you know, Matt releases paid media, help you control your message, they also help you repair your reputation. If you have been, you know, falsely represented in some way,…

Ronjini Joshua:  Mm-hmm.

Sonya: you know, gives you a voice and I think that's that's pretty powerful.

Ronjini Joshua:  Well that actually lovely nice tie into my next final comment would be, You know do you have some best practices when creating these pieces of content so that you can be taken seriously? Even if people know it's sponsored or paid you know what are some best practices to create the best content possible when you're doing this.

Sonya: yeah, you know in paid media

Sonya: Is high quality content. It is editorial content. And that's the lens that you should be looking at it, you know, from all ways. You know, we're, we're not here to create pieces and content for content sake, you know, it should resonate,…

Ronjini Joshua: You right?

Sonya: it should be meaningful, It should have integrity and the publishers that we work with demand that so best practices, You know, Make sure that you're using credible resources in your research, Make sure you're fact, checking, Make sure you're creating content that's gonna resonate and usually that's what, you know, Concise messaging 400 to 600, Words is usually the attention span, you're gonna get from people. If you're barking on including video or visual assets, you know videos should be two minutes or less, it shouldn't be a commercial. It should be snippets to you know, get people excited and engaged to learn more and then you know format there are

Sonya:  A resources out here, you know, like I said, with our particular service, we offer complementary writing services, it's worth it. We have writers that are employed by a brandpoint, but have owned PR firms in the past or worked as managing editors. So, quality quality quality at can emphasize that enough.

Ronjini Joshua: Yeah, I do. I do like that about your service is that you guys do the writing complementary and it's included and it just kind of helps. You also get like that outside view, like, you're not just telling your own story, but someone else is telling it for you. So you guys can kind of pick up on things that we may have missed or, you know, as an internal person you're drinking the juice, right?

00:25:00

Sonya:  Right. Exactly, exactly. And we're lucky because we've got the best of both worlds. We're working with some of the smartest brightest PR people every day and publishers, you know, newsrooms and editors that are telling us, this is what we need. This is what we want, this is what's trending, You know, we're able to bring that back and really kind of you know collaborate with everyone in the room to make sure we're all set up to succeed. Ultimately that's what we all want.

Ronjini Joshua: Yeah, I feel like to some degree, you know, PR and communications is evolving into something new and then to some degree it's like going back to it's almost like cyclical. It's going back to when there was a more collaborative environment with the journalist because we all on our team we have some journalist writers as well and…

Sonya: Good.

Ronjini Joshua: it's like you know when it comes to the writing the journalists are the ones who know how to tell the story the best. But I know when it comes to strategy that we can start thinking outside of the box and…

Sonya:  Yes.

Ronjini Joshua: taking different approaches. So it's like marrying the two back together. It's almost like, like I said, like you're going back in time or it's just a cycle that's kind of returning back and I feel like that's happening with businesses too. You were talking about authenticity earlier like people are more and more focused back on

Ronjini Joshua:  What is this company stand for how authentic is It, are they really doing what they say they're doing? And I feel like it did, you know, I don't know when back in the day, but back in the day it was like that people went on reputation and then some some to at some point. It changed to who has the most advertising dollars and let's focus on them. And then now it's kind of going back to like the whole reputation conversation.

Sonya: No. Absolutely, I did a 100% agree. I mean, if you think about it too, you know most people now have user created content, right influencers.

Ronjini Joshua:  If?

Sonya: All they. So you are, you're always going to get different perspectives. But if you're truly looking at it from an editorial lens, you know, there's there's Kind of collective, you know, agreement on what makes for a great story and you know who should be contributing to the facts that are included in those pieces. So, yeah, I I feel like it's gonna continue to evolve. I am forever excited, and curious and learning every day. You know, we all You know love to share. And that's what I love about our industry. We all have so many different ideas to bring to the table and then just when you think you've got that mastered, it's going to change anyway.

Ronjini Joshua: Yeah, somebody else comes up with, like, a really cool idea. Like, Wait a minute. Yes, we should do that. We should do that.

Sonya: Yeah, for sure.

Sonya: So yeah, there's anything I can say is stay curious.

Ronjini Joshua: I agree.

Sonya: Stay curious and incorporate new ideas.

Ronjini Joshua: Yes, yes.

Ronjini Joshua: Yeah, I always try and it's really hard. You know, we if you've been in the business for a certain number of time anything past like 10 years,…

Sonya:  Yeah.

Ronjini Joshua: you like do have that little tendency of like, doing the things that you do the way, you know, how to do them. And I just feel like I always tell myself, like, keep learning like be open to other people's ideas. Like I have to remind myself like a daily meditation because even…

Sonya: Yeah.

Ronjini Joshua: though I am typically very open, sometimes you just revert back to what, you know, because it's safe, you know.

Sonya: Exactly. Well,…

Ronjini Joshua: So yeah, I agree the people…

Sonya: that's so true.

Ronjini Joshua: who are leading the conversations are saying different things and just explore it. Like you're saying, being curious exploring different even if it doesn't work, it's okay. Yeah.

Sonya:  Exactly. It's our job, right? Yeah we have to try new ideas and yeah you don't want me doing a tiktok video for you but guess what? I've got about 10 people on my team that will kill it.

Ronjini Joshua: I would love to see you and me part. I've been one of my one of my things this year is like, okay, I am going to do one of the dance take talk videos, just this just one this whole year,…

Sonya: Yes.

Ronjini Joshua: that's my goal one because I don't know why I have such a problem. I'm I'm very tech savvy but I have such a problem with tiktok and figuring out how that whole thing works. And so so far I've only posted like some PR videos, like some tips and things like that, but I really want to do a dance video Sonya, you and me should do it. I think it's a duet we should do it on a dance video. I'm telling you.

Sonya:  You know what there's power and numbers you, tell me when I will practice and I am. So there, that's our next segment Tiktok.

Ronjini Joshua: Yes, absolutely. Okay, I'm gonna pick a good song for us. Don't worry, if you worry. Well.

Sonya:  Yes. All right, I'm gonna I'm a music junkie. I'm gonna hold you to it.

Ronjini Joshua: Oh yeah, okay, okay, I have something in mind but I'll wait, I'll keep everybody.

Sonya:  Okay.

Ronjini Joshua: I'll keep everybody waiting in anticipation. Um, but thank you. Thank you so much for joining me. I think this is such a great content and information for anybody who wants to try something different, right?

00:30:00

Sonya: Yes, please. Yeah, anytime you have questions, I'm here to share and I'd love to learn. So let's chat.

Ronjini Joshua: Well, another beautiful segue. How do how do people find you get in touch with you? Learn more about Brandpoint,

Sonya:  Yes, anytime you can reach me via email. My email is s Davis. At Brand Point. Calm Sonya Davis. I'm also on LinkedIn and you can always give me a call to it anytime

Ronjini Joshua: Okay, we'll have all the information in the show notes, so people can access all of brand points and…

Sonya: Here. All…

Ronjini Joshua: Sonya's information. But again, thank you so much for joining us and guys, talk to you next time.

Sonya: Thanks for having me. Have a great day. Okay. All right.

Ronjini Joshua: Cool, awesome. Okay. I'm thinking I'm thinking,…

Sonya: So you better start practicing because I will

Ronjini Joshua: Beyonce. Okay.

Sonya:  Oh, that works for me for sure. You you pick which one will go for it?

Ronjini Joshua: Okay? First let me figure out how to do it. I am I really have no idea. I don't know why like, it is such a puzzle to me. I'm gonna practice and then once I figure it out, I'm gonna tag you. What's your what's your do? You have to talk account? Oh God.

Sonya: I do and I don't even remember what it is. I think it's yeah.

Ronjini Joshua: You know what the sad part is? I don't I mean I don't know what mine is either.

Sonya: You know we're we're gonna get, you know what this has been my mission. I have two sons that are in the 20s. One runs a barbershop and the other one's a biologist between the two of them. They're pressuring me all the time. They're like, get it together. I'm like,…

Ronjini Joshua: Oh my…

Sonya: I am. I'm so gonna get it.

Sonya: And when I do, you're gonna be really sad, you suggested it because I'm gonna do it every week.

Ronjini Joshua: So, yeah. We're

Ronjini Joshua:  Yes. Oh my God, when they see us, covenant, there's gonna be a dangerous thing, dangerous.

Sonya: And you're where you're in Sacramento, right? Or…

Ronjini Joshua: I am not.

Sonya: where are you?

Ronjini Joshua: I am now in Hawaii.

Sonya:  Oh, I'm definitely coming to work with you on it.

Ronjini Joshua: I am, I'm in Hawaii. I'm in, We moved to Maui in July. Yes. I love it,…

Sonya:  Oh, I love Maui, I love Maui.

Ronjini Joshua: too. I love. I'm very excited. I feel like we just, we're just finally, like, kind of settling into it took about six months for us to kind of, get our bearings and figure out where to get stuff and how to not lose our budget and all that kind of stuff. So it took a minute and to figure all that out. But I think we're now in a really nice flow and I'm excited to settle in and we have a guard, my dad came by a couple weeks ago and…

Sonya: oh, I love that.

Ronjini Joshua: he set up a garden for us. And I know it's very cute,…

Ronjini Joshua: very cute.

Sonya: Oh, I love that.

Sonya: I'm definitely coming now.

Ronjini Joshua: Yes, so it's it's really fun. So if you do come, please do let me know because I know all the hot spots I'll cook for you. It'll be great.

Sonya: Yo, I would love it.

Ronjini Joshua: It'll be great.

Sonya: Yeah, attorney, I haven't been there in a couple years. Mama's fish house. I think is the one in Maui that

Ronjini Joshua: I I have yet to go there because it's fully booked all the time.

Sonya: Oh my gosh,…

Sonya: it's so good. That's like my yeah that is my go-to.

Ronjini Joshua: Thanks. Thanks,…

Ronjini Joshua: like, you have to, you have to make a reservation. I try to make a reservation, a you're in advance and they wouldn't let me, and then when it got closer, they I was full so I don't. They release their tickets.

Sonya: Oh so good.

Ronjini Joshua: Really like it's I think it might be opening up a little bit more now but it's it's very challenging Mama's fish house is like on the bucket list this way.

Sonya: Yeah, I understand why I think we totally got lucky when we came but I haven't been there in a couple years, so, but yeah. Okay, so I'm coming to Molly. We're doing our tiktok. We're gonna kill this.

Ronjini Joshua: Yeah. You. Okay.

Ronjini Joshua: Sounds good. Sounds good. All right. I will.

Sonya: Right thing.

Ronjini Joshua: Thank you so much for joining me today.

Sonya: Yeah, it was fun.

Sonya: Thanks. All right.

Ronjini Joshua: All…

Ronjini Joshua: have a great. Oh, and I'll let you know when it's ready. We all have like a social post and all that stuff going out. So it's it's gonna be…

Sonya:  Cool.

Ronjini Joshua: I'm on 119 right now this week. So I think it's of two or…

Sonya: Okay. Okay,…

Ronjini Joshua: three weeks. Yeah.

Sonya: that's fine. Yeah, let me know and then I'll plug it too and I'll promote it through LinkedIn and socially for you.

Ronjini Joshua: All right, sounds good. And then actually, do you mind sending me a headshot Okay,…

Sonya: Yeah, yep, I will.

Ronjini Joshua: great sounds good.

Sonya: Okay All right,…

Ronjini Joshua: Alright Thanks. Bye.

Sonya: touch you soon, okay?

Meeting ended after 00:34:25 👋