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The PR Playbook Podcast
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing.
Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP.
Improve your branding, raise awareness and become an industry leader!
The PR Playbook Podcast
Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!
Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd
Unlock the Evolution of PR: Beyond Coverage Metrics
PR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.
However, traditional PR reports haven't kept pace with these changes.
Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.
Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.
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