Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact

In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare.   https://revelantwriting.com/ 

Julie will share her insights on the importance of building brand awareness and trust through thought leadership, which has proven vital for leading healthcare companies looking to differentiate themselves in a competitive industry. Expect to explore various facets of content marketing, including crafting impactful case studies and developing targeted content strategies that resonate with both providers and patients. 

Julie's extensive experience in healthcare journalism, coupled with her knack for simplifying complex topics into engaging content, makes her a valuable guest whose advice is sought after by healthcare marketers aiming to elevate their brand and outreach.

Listeners will gain a deeper understanding of how strategic content can influence public relations and drive business growth in healthcare. 

Whether you're involved in healthcare marketing, public relations, or content strategy, this episode will equip you with the knowledge and tools needed to leverage content effectively in your own campaigns.

For more thought-provoking discussions and expert insights into the world of public relations and healthcare marketing, visit our website at www.thesilvertelegram.com.
 
Don't miss out on the opportunity to transform your approach to content creation and thought leadership in the healthcare industry!

Transcript

Ronjini Joshua: to episode 160 building thought leadership and content hello and welcome to episode 160 building thought leadership and content today. We have an awesome guest Julie relevant. She is the owner and I guess founder and owner of Julie revelant's writing a company that provides copywriting and content writing services for B2B Healthcare Brands. We've talked about thought leadership here on the show before so she's gonna dive deeper into it. Thank you Julie for joining us today.

Julie Revelant: Yeah, thank you for having me. I'm thrilled to be here.

Ronjini Joshua: Yeah, so thought leadership is something that has been building. I mean it's existed forever, but building over the last, I say five years especially in the startup space. So I'd love to hear a little bit more about what you do as a business before we get into it like our deeper questions.

Julie Revelant: Yeah, absolutely. I actually have a background as a journalist writing for Fox News for nearly six years and other outlets like everyday health and first for women magazine and…

Ronjini Joshua: …

Julie Revelant: several outlets over the past 20 plus years,…

Ronjini Joshua: I mean one of the hardest things about thought leadership is everyone thinks they can do it.

Julie Revelant: but for the past 10 years, I focused on B2B Healthcare copyrighting and…

Ronjini Joshua: And so they feel like it's kind of a silver bullet to their PR program and…

Julie Revelant: content writing and a lot of that does include thought leadership articles that companies or…

Ronjini Joshua: it's funny because I hear clients tell me all the…

Julie Revelant: their PR agencies will…

Ronjini Joshua: Yeah, they're all looking for coverage or…

Julie Revelant: then pitch and place in media Outlets as well as many other types of thought leadership pieces such as ebooks and…

Ronjini Joshua: Sure people are looking for Content, but they are not gonna publish trash. so I think that's kind of one of the things that I wanted you to kind of cover and…

Julie Revelant: white papers and then anything really that you would need so sell sheets…

Ronjini Joshua: discuss was…

Julie Revelant: brochures and email campaigns.

Ronjini Joshua: what exactly are these Outlets looking for and…

Julie Revelant: Just all of it.

Ronjini Joshua: how can we provide value as contributors? I guess from a PR or startup aspect. How can we provide more value to actually get our pitches heard?

Ronjini Joshua: Okay.

Julie Revelant: Yeah, absolutely. It's a great point and we're seeing lately that a lot of newsrooms aren't really existed anymore. And they've got really lean teams and journalists and editors and producers or doing more with less. And so what they really do need is thought leadership content and you're right and…

Ronjini Joshua: Mm-hmm

Julie Revelant: saying that everyone wants to do thought leadership and they think they know what it is. but I'm here to say that thought leadership is not a blog post. It's not about your company and that may come as a surprise to you. It's not about your Solutions. What it is is giving your audience a solution to an angel problem. It's providing something Even if it's not new putting a fresh spin on it something that's newsworthy. and we'll make your audience think about something differently give them that fresh perspective.

Julie Revelant: All of their problem and…

Ronjini Joshua: Mm-hmm

Julie Revelant: push them in a certain way encourage them to take action really kind of rethink what everyone's talking about and so particularly in B2B Healthcare where I work, everyone's talking about the same topics Equity social determinants of Health healthcare costs all of it.

Ronjini Joshua: Right, and I mean I guess. The question would be when you're drafting content like that or you're creating the topic outline. Let's say, how can you also

Julie Revelant: Right and everyone has a solution but what is it that your company is going to do to come in and…

Ronjini Joshua: The question I get is what is the ROI from that right?

Julie Revelant: we think you should think about it this way or…

Ronjini Joshua: So how can I know that I'm gonna get brand Equity from this particular article.

Julie Revelant: have you ever thought of this idea? So it's really coming in with new fresh ideas clickable ideas and…

Ronjini Joshua: I'm just publishing information. That doesn't seem like it's gonna come back to me. What does that cycle look like and…

Julie Revelant: things that people have it necessarily heard about and…

Ronjini Joshua: and how much do people need to publish to actually make that work for them…

00:05:00

Julie Revelant: also you want your market place to start talking about

Ronjini Joshua: because that's a question. I get a lot.

Julie Revelant: Mm-hmm

Julie Revelant: Yeah, so I would say first and foremost, you're not necessarily thinking about the Roi you're thinking about this being a long game. So your goals first,…

Ronjini Joshua: Yeah.

Julie Revelant: you should think about your goals, but typically your goals are building brand awareness again fostering thought leadership getting the marketplace to think differently. And so it's not like a case study where you're at the end of the road and you're trying to close a deal. it's a long game any sort of content that you're publishing. and so I would say that best practice is …

Ronjini Joshua: Yeah, I think that's the biggest challenge is sometimes we get companies that are doing this for the first time or…

Julie Revelant: as often as you can right try to get a thought leadership play a leadership article Place once a…

Ronjini Joshua: expecting an immediate reaction. They're like, I'm gonna publish an article and…

Julie Revelant: but it's a consistent effort and…

Ronjini Joshua: then I'm gonna get a whole bunch of leads, or something like that.

Julie Revelant: it requires that you're also

Ronjini Joshua: It's building credibility takes time.

Julie Revelant: Reaching out to journalists to editors to producers and…

Ronjini Joshua: Yeah.

Julie Revelant: you're kind of staying in the marketplace and also publishing on other channels on your social media on your own website, utilizing all of your channels.

Ronjini Joshua: Right, right. This is not Field of Dreams. I think the other thing is that you could actually repurpose these pieces of content a lot of different ways.

Julie Revelant: right

Ronjini Joshua: And is that something that you help with and what would you suggest when building one piece of content?

Julie Revelant: Yes. Yes. Yeah, I mean it could take six months to a year really of kind of putting your name out there and…

Ronjini Joshua: What else can you do that with this?

Julie Revelant: being active but it's like any other channel, right? You're not just gonna publish a blog post.

Ronjini Joshua: Okay.

Julie Revelant: I think people think that too. They're gonna put an article on their site and then build it and…

Ronjini Joshua: right

Julie Revelant: they will come but that's not what happens at all.

Ronjini Joshua: right

Ronjini Joshua: I mean I also think with AI obviously we have this huge conversation around artificial intelligence right now and chat GPT and things like that. You could probably take your final article…

Julie Revelant: Yeah, I wouldn't say that a lot of clients actually asked me to do that surprisingly.

Ronjini Joshua: which we've talked about Ai and previous podcasts on how we can't really just trust AI to produce an article and…

Julie Revelant: And it is such a great way. You never want anything to be one and…

Ronjini Joshua: obviously Google also understands that there's a big AI push so it doesn't index as well with AI generated content.

Julie Revelant: You're putting in all that effort. You want to leverage it for multiple ways. So I would actually advise if you are creating an ebook or…

Ronjini Joshua: So you really have to have your hands on this content,…

Julie Revelant: white paper then to leverage that into several thought leadership articles.

Ronjini Joshua: but maybe that is another great way to understand…

Julie Revelant: But if it's one thought leadership article you'd have to check with the outlet,…

Ronjini Joshua: how many different ways you can chop it up, too. Yeah.

Julie Revelant: but you could likely Syndicate it on your own website other channels repurpose it into LinkedIn post email campaigns and if you have your SMA you're doing an interview with a suite leader on video you're done,…

Ronjini Joshua: right

Julie Revelant: right you use that for the article for social media and…

Ronjini Joshua: Yeah, and I think it's a great point to understand…

Julie Revelant: also I would say that media Outlets probably would love…

Ronjini Joshua: because a lot of our you…

Julie Revelant: if you have video…

Ronjini Joshua: potential clients or…

Julie Revelant: if you're smes is Media savvy.

Ronjini Joshua: people listening might think. I can just enter a prompt into chat DPT and I'm gonna get a great article and it looks like sometimes you do get a good article, but I think people don't read it all the way.

Ronjini Joshua: Yeah.

Ronjini Joshua: Yeah, that's a great Point too. you're not gonna get thought leadership and thought leadership has to infuse your expertise. I mean, I think that's also another area where I think some companies fail to understand is that you actually have to contribute and collaborate in these articles. So how does that work when you're writing an article and you're getting expert Insight so that you can generate something in their voice.

Julie Revelant: Yeah, absolutely. Yeah. Yeah, and I would say, particularly and in healthcare, I don't think that AI is really going to touch B2B Healthcare and it's because that information just really isn't available, right you're getting the real story when you're doing interviews.

00:10:00

Ronjini Joshua: Yeah.

Ronjini Joshua: They're busy. Yeah.

Julie Revelant: Yeah. Yeah and For again thought leadership is fresh and new and…

Ronjini Joshua: Yeah.

Julie Revelant: newsworthy. You're not gonna get that from AI.

Ronjini Joshua: No, that's a great point. And sometimes I do I end up going to tell them hey, I just need 30 minutes, It's hard to get them on the phone. Nobody wants to get on the phone anymore. I think we all have Zoom fatigue. so it's really hard for them to understand that. So there's a few different areas that I'd love for you to touch on a little bit more tactical and…

Julie Revelant: Mm- so I mean typically the companies that I work with they have a marketing team and…

Ronjini Joshua: one of the things that you had brought up earlier when we were speaking was…

Julie Revelant: so they're coming up with the idea. Sometimes I am…

Ronjini Joshua: why most pitches landed in the trash and…

Julie Revelant: but generally they come to me with an idea and…

Ronjini Joshua: I love this one…

Julie Revelant: then I will develop a discussion guide and…

Ronjini Joshua: because I think it's really important and I'm sure we all make these mistakes.

Julie Revelant: interview their smes and…

Ronjini Joshua: Can you go over some of the top offenders?

Julie Revelant: develop the content that way but what I will say is that often times that doesn't happen and it's a huge mistake whether it's because the sea Suite is an onboard with thought leadership or they just can't even get the person. a half an hour interview. and it's a huge mistake Because you're not getting that insight. And so then your thought leadership is a blog post. So I would say,…

Ronjini Joshua: On What?

Julie Revelant: try to get by in just block out a half an hour. That's all you need to write a great article.

Julie Revelant: Yeah, exactly.

Julie Revelant: Yes, yeah.

Ronjini Joshua: Yeah.

Ronjini Joshua: I love that. Okay. yeah, I think we have to get some of these people out of their own heads when it comes because they're involved in the day-to-day they're drinking their juice, but nobody else is drinking it yet, so that's all often a problem. and then I think you touched a little bit on the real thought leadership and what that looks like and what kind of insights the news is looking for. I always tell people to use data when possible because that's facts and figures things like you can't deny the numbers don't lie. What else do you think we can do to create real expertise thought leadership not just for that one article,…

Julie Revelant: Yes, yes.

Ronjini Joshua: but for to have the reporter coming back to you again.

Julie Revelant: So when I was at Fox News, I would say that 99% of the pitches that I received landed in the trash and so I'd say the biggest offenders are bad subject lines. So maybe it's story idea or have the media expert for you.

Ronjini Joshua: right

Julie Revelant: Great, Who cares? Exactly. Yeah, and so I would say with your subject lines definitely make them something that the journalist or…

Ronjini Joshua: I agree here.

Julie Revelant: the editor the producer has to click. So it's a new study. It's a new stat. It's a dirty little secret. I got a pitch like that years ago and as it Fox News, someone pitched me. It's a dirty little secret on industry Trend and…

Ronjini Joshua: Yeah, I tell people that all the time and…

Julie Revelant: he was interviewed.

Ronjini Joshua: I don't know

Ronjini Joshua: if they just don't believe me or they don't want to invest because sometimes that takes a lot of money to do surveys and…

Julie Revelant: So things like that are really important.

Julie Revelant: I would say that so often companies are leading with the me with the

Ronjini Joshua: things like that. But I'm like dude if you have great data, we can definitely get coverage give it to me and…

Julie Revelant: Product is amazing our solution. We have a new book out.

Ronjini Joshua: then when I get the stuff,…

Julie Revelant: We have a new expert they don't really care.

Ronjini Joshua: it's really flat.

Julie Revelant: They need news. So yeah, I would say that that is probably definitely one of the biggest issues for sure.

Julie Revelant: Yeah.

Ronjini Joshua: 

00:15:00

Julie Revelant: Yeah. Right. Yeah.

Ronjini Joshua: that's a huge problem. That's a huge.

Julie Revelant: Yes.

Julie Revelant: Mm-hmm

Ronjini Joshua: Yeah.

Ronjini Joshua: Absolutely. So we've come to the point where we want to we've done all this we've kind of covered your kind of best practices and we're okay. We check the boxes out leadership is in ready to go. How do you start generating great ideas that are a little bit out of the box and coming up with some of these topic lines.

Julie Revelant: Yeah. Yeah. it's interesting. I've been on some webinars where publicist and have talked about how relationships don't really matter anymore. And I found that to be really interesting because years ago relationships really did matter if you had a great Report with a journalist. They were more likely to call on you and I found that to be true as well. yeah and so I think that again they're looking for something that isn't covered or fresh spin on the same old story absolutely stats new surveys…

Ronjini Joshua: Why no, that's okay. Yeah, so just understanding …

Julie Revelant: if your company has done an original research report and…

Ronjini Joshua: how do we generate topic lists,…

Julie Revelant: that's like a gold mine for sure. Yeah.

Ronjini Joshua: basically the list.

Ronjini Joshua: little brainstorm

Julie Revelant: Yeah.

Julie Revelant: Yeah.

Ronjini Joshua: Yeah.

Julie Revelant: Okay. Yeah. Yeah. No, I mean…

Ronjini Joshua: Yeah, after you get their wheels spinning,…

Julie Revelant: if there's original research…

Ronjini Joshua: right you've warmed them up with some questions and…

Julie Revelant: if there's just even a short study that your company has conducted or…

Ronjini Joshua: then at the end you're like, what do we leave out?

Julie Revelant: maybe partnered with another company to do that's really newsworthy and…

Ronjini Joshua: And then they come pouring out with? Yeah. Absolutely.

Julie Revelant: again kind of like you're honor thing something that isn't being talked about or…

Ronjini Joshua: That's good and a tip is make sure that you're recording these conversations and transcribing them so that you have it on record…

Julie Revelant: something that isn't being talked about in that way. And then I think the other part of this also is having experts…

Ronjini Joshua: because it taking notes yourself manually only go so far.

Julie Revelant: who are ready when they're called.

Ronjini Joshua: Yeah, I love taking notes manually, but then I'm like, then I have to also record this and…

Julie Revelant: Yeah, yeah, and it's hard right…

Ronjini Joshua: then …

Julie Revelant: because they're all busy…

Ronjini Joshua: maybe I should also use Firefly or…

Julie Revelant: but again I think that comes back to buy-in and…

Ronjini Joshua: whatever system that we're using at the…

Julie Revelant: and your suite knowing…

Ronjini Joshua: So this is great.

Julie Revelant: why you're trying to get that leadership placed it all comes back to the…

Ronjini Joshua: I think the other thing, we always love to talk about best practices. You've covered a lot of them here already,…

Julie Revelant: why so once you have that that's half the battle and…

Ronjini Joshua: but just to kind of recap them in one section.

Julie Revelant: then yeah,…

Ronjini Joshua: What are some of your

Julie Revelant: they can be available and making sure that they're available and also that they're media savvy so I find that most experts mostly sweet leaders are not media trained. And again, they'll do interviews and ramble on about the solution and the product and how great their company is when really they need to be educating and really solving the audience's problems.

Ronjini Joshua: Okay.

Julie Revelant: Yeah, so first I think it starts with research or you want to see…

Ronjini Joshua: Yeah.

Julie Revelant: what your competitors are publishing you want to see what the outlet itself is posting. So definitely look and see if you're targeting a specific journalist or producer look at kind of the stories that they've covered how they talk about the story who their target audience is and kind of The general topics that they cover and then see how you can then lend something different to that story.

00:20:00

Julie Revelant: I'm sorry. Can you ask the question again? Because I have something else I'm gonna say.

Julie Revelant: yes. Yeah and

Ronjini Joshua: that so

Julie Revelant: And so the other thing is again FaceTime with your suite leaders. So again, they're busy. But when that's how the best ideas come from. They're not necessarily coming from marketing. They're coming from that FaceTime and it's the conversation that those leaders are kind of having behind closed doors or…

Ronjini Joshua: 

Ronjini Joshua: You were talking a little bit about my goodness.

Julie Revelant: they're thinking about when they can't sleep at night.

Ronjini Joshua: Let me see if I remember before I go into this.

Julie Revelant: So it's definitely I would say the best story ideas have come for me when we're doing interviews and…

Ronjini Joshua: No, I don't remember that question. Let's get that question. I lost it.

Julie Revelant: then we ask about something that's related or…

Ronjini Joshua: So the other thing I wanted to talk about is a little bit of the format of the article before we go into my next question.

Julie Revelant: something just kind of organically comes up and I will say that when you're conducting interviews the best question that you ask is always the last one and…

Ronjini Joshua: How would you outline an article the process of writing itself kind…

Julie Revelant: is there anything else that we didn't talk about that you feel is important and…

Ronjini Joshua: how do you approach that attack it?

Julie Revelant: I nine times out of 10. That's when the story comes. Yeah, yeah.

Ronjini Joshua: Yeah, yeah.

Julie Revelant: the best yeah

Julie Revelant: Yeah, no. No, I don't think anyone's doing that anymore, right?

Julie Revelant: Yeah.

Ronjini Joshua: Yeah, yeah.

Julie Revelant: Okay, again, I would say know your outlet know who you're pitching to pitch someone and not to whom it may concern or High, make those subject lines really clickable and short when you're writing the pitch. So no one has time people are skimming. They need to know what they need to know right away. So in your pitch we say don't bury the lead you're getting right to it. So did you know that X percentage of buyers do this?

Julie Revelant: and you're numbers are great. Like you said and you include maybe one to two sentences about it. And by the way, I have this expert ready to go. Let me know if you want to interview them and you put a little bit of credentials. Don't put anything about the company necessarily no one's reading it. They just want to know what the story is and why you're the right expert and what you have to say, that's new so I would say definitely keep it short and So in terms of writing the content again, it always starts with research you want to know what the challenge is what your unique spin on it is always include updated.

Julie Revelant: Studies so I would say within the last five years or so make sure that you can back up your claims with research. That's really important. Keep your thought leadership if it's an article under a thousand words, maybe 800 to a thousand words.

Ronjini Joshua: The outlets are me or…

Julie Revelant: I think that's generally the Target that most Outlets are looking for break up sections a lot of white space include the quotes…

Ronjini Joshua: media Outlets specifically are asking for hey send us your idea first before you write the article to get the idea approved. And then I guess there's another group of media that just says submit the full article and…

Julie Revelant: if you have them or if it's a byline article. Yeah, so I think that's pretty much covers it.

Ronjini Joshua: we'll let you know in a few weeks if we publish it or not, so it I don't know which is the best way to do it. And also we don't want to chase down someone who's not gonna publish a fully written article because you can really only place one place originally right like a lot of the media Outlets want original content and so they don't want something that's gonna be published in multiple outlets.

Julie Revelant: Yeah.

Ronjini Joshua: And so there's that conundrum of trying to figure out. Okay do I just send this and wait for three weeks and let that time pass because nobody wants to wait right? Nobody has time. sometimes what I've done in the past is submit to three Publications and then if somebody takes it email the other two later and say This is already been picked up, but

00:25:00

Ronjini Joshua: I don't know it's like, players choice when it comes to that sometimes.

Ronjini Joshua: Yeah.

Ronjini Joshua: Right, right.

Ronjini Joshua: Yeah, and I definitely think yeah, I think

Julie Revelant: Yeah, it's so hard for me to answer because it comes a second nature. I've been doing it so long, but I understand when you're not a writer it's hard to kind of tackle. But I think best practices is thinking like a journalist. So your lead and it's LED should always be and so you could start out with that. and headline should be short and snappy and surprising and clickable and definitely if there's data always include that in terms of the process. I mean, you're doing interviews and I would say generally an article will pull out two to three main points and support those claims and then I think one mistake that people make some times is always trying to sneak in product and always trying to sneak in our solution and…

Ronjini Joshua: A lot of Brands put a lot of importance on relationships in the pr realm and…

Julie Revelant: it's just a big mistake. So when you're writing you can certainly write about

Ronjini Joshua: they say I feel like they put too much importance on the relationships.

Julie Revelant: Solutions in a way that you're using messaging that's talking about the solution without directly talking about it.

Ronjini Joshua: And then like you said, they matter when you have something relevant, …

Julie Revelant: So that's really important.

Ronjini Joshua: what I mean? …

Julie Revelant: And…

Ronjini Joshua: if …

Julie Revelant: again it's a long game,…

Ronjini Joshua: I definitely get my pitch heard for people that I've worked with a lot faster.

Julie Revelant: So you're not saying here come click come by you're saying this is how our company thinks about this industry problem.

Ronjini Joshua: That doesn't mean that with people I haven't worked with I wouldn't get my pitch seen so I think that's…

Julie Revelant: These are our unique Solutions and ultimately the goal is that they're going to want to reach out to have a conversation with you.

Ronjini Joshua: where people kind of waffle a little bit because it's I can still pitch new reporters that we haven't worked with before if I'm really good at coming up with subject lines or…

Julie Revelant: That's right. Exactly.

Ronjini Joshua: like reeling them in but yes a relationship that's established can also be a lot faster to An Answer. Basically. It's not faster to publishing but faster to an answer of yes or no, this is good, they could just give you a little buy-in. So I think yeah, you just have to like you said it relationships do matter in business regardless of…

Julie Revelant: It's a good question. I don't know…

Ronjini Joshua: what business you're in so

Julie Revelant: because I'm not that side of it, but I would say that so when I've worked with companies they want the article complete.

Ronjini Joshua: Yeah.

Julie Revelant: And then they'll go out and pitch it. Yeah. Yeah, so I have partnered with PR firms…

Ronjini Joshua: Yeah.

Julie Revelant: who will pitch thought leadership and so they're telling me that the editors want the completed piece. Yeah. Yeah.

Ronjini Joshua: I think repurposing content is a big theme for me this year and…

Julie Revelant: Yeah now and I would say that probably most Outlets want the completed article.

Ronjini Joshua: and it has been for a few years of just telling people like hey,…

Julie Revelant: Is that what you find with your clients?

Ronjini Joshua: don't just use this one and done concept right just use it as many times as you can it's like a treasure Trove maybe even this interview we've got at least 2,000 words, …

Julie Revelant: Okay. Yeah.

Ronjini Joshua: just use that the think about it that way and how many words do you have and how many different places can you put it and we've talked about many various Topics in that same realm of content writing but,…

Julie Revelant: right

Ronjini Joshua: maybe four or five different topic areas. So I think people need to kind of

Julie Revelant: right

Julie Revelant: That's right.

Julie Revelant: right

Ronjini Joshua: Reimagine how they're approaching the content and…

Julie Revelant: Yeah.

Ronjini Joshua: people you can help us kind of take those little bits and pieces and generate new ideas from that bigger piece. tell us a little bit more about where people can find you how they work with you you did kind of do a little intro…

Julie Revelant: Yeah.

Ronjini Joshua: but just to understand what kind of Brands you work with and yeah how you work with them.

00:30:00

Julie Revelant: yeah, and I think some of the outlets have their editorial guidelines on their site so you can look at that and see what they prefer and then if you have a relationship, I mean that's definitely relationships. Yes. I don't think they matter as much in terms of getting your content place, but they matter in business and so, if you do have a relationship with someone at a news Outlet, then you'll get to know really kind of their preference over time.

Ronjini Joshua: And do you do any social media content or anything like that? You did mention email marketing before any other types of content…

Julie Revelant: Yeah. right

Ronjini Joshua: because we work with content writers too and it's great to have a network of people…

Julie Revelant: Yeah, yeah.

Ronjini Joshua: who can write especially in different voices because you never know if you're gonna like the voice of that person so it's like you pick the right person for the right job.

Julie Revelant: Yeah. Yeah.

Julie Revelant: right

Ronjini Joshua: Yeah.

Julie Revelant: Absolutely.

Julie Revelant: Yeah, yeah.

Ronjini Joshua: Okay for larger content? Yeah. No,…

Julie Revelant: Yeah and…

Ronjini Joshua: I yeah,…

Julie Revelant: something, you…

Ronjini Joshua: I know.

Julie Revelant: we didn't talk about is kind of think outside of traditional media and…

Ronjini Joshua: I know a lot of us try to shy away from the social media Focus. I mean we like,…

Julie Revelant: Pitch podcasts because they're easy to get placement.

Ronjini Joshua: we're a PR firm but we do social media content as well.

Julie Revelant: And again,…

Ronjini Joshua: But it's really like you're pulling from different sources and…

Julie Revelant: it's such great media to repurpose later into that leaders of Articles or…

Ronjini Joshua: I think a lot of the time the people that use us for social media are concerned with brand consistency and…

Julie Revelant: longer form pieces of content and they're just so great for brand building.

Ronjini Joshua: brand voice and…

Julie Revelant: So I would recommend that,…

Ronjini Joshua: they want to keep that mean theme through all their different pieces of content and…

Julie Revelant: entrepreneurs like your audience should definitely try to pitch podcasts.

Ronjini Joshua: we've talked about consistency in previous podcasts and how important that is. So agree. I think though when we're talking about entrepreneurs and Founders and startups, sometimes they don't have those brand guidelines. So that's kind of what the problem ends up being.

Julie Revelant: right

Ronjini Joshua: Yeah.

Ronjini Joshua: Yeah.

Ronjini Joshua: Thank you.

Julie Revelant: exactly

Ronjini Joshua: I think this is been a great conversation. We have lots of really good and golden nuggets in here. We'll have all your contact information in the show notes. Is there anything we didn't talk about that we missed.

Julie Revelant: Yes, exactly. Yeah.

Ronjini Joshua: All right. Thanks, Julie and guys, we'll see you in the next episode.

Julie Revelant: Sure.

Julie Revelant: Yeah, yeah, thank so you can learn more about my company revelant's writing.com and I work with a wide array of sectors within B2B SASS and health Tech med tech so employee benefits Solutions Health at home Specialty Pharmacy patient member engagement really a wide array of sectors and I support brands with thought leadership content and copyrighting and particularly video script copywriting as well. Yeah.

00:35:00

Julie Revelant: So that's interesting that you say that because people have said that before and I think that that comes back to you and this could be another podcast episode for you, but it comes back to your brand messaging and then also your brand voice and Style Guidelines. So oftentimes companies will run into that challenge where they're working with different Freelancers, and they worry that the voice is not the same. And so if you have all those elements in place, everyone at the company including external Partners should be talking about the company in the same way. get to answer your question. I do some social media. I kind of build it more into packages for other deliverables, but it's not the main thing that I do. Yeah.

Julie Revelant: right

Julie Revelant: Yeah.

Julie Revelant: Yeah. Absolutely. Yeah, no for sure and even years later after you've launched a company, you're still trying to discover your voice. And what is our message and I would say that even happens for well established companies we run into that and so it is, when you are able to put those found out foundational pieces in place. It's refining them over time.

Julie Revelant: I think we've covered it all. Thank you so much for your time.

Meeting ended after 00:31:49 👋