.jpg)
The PR Playbook Podcast
The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing.
Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP.
Improve your branding, raise awareness and become an industry leader!
The PR Playbook Podcast
Ep. 80 - Integrating video into your comms program. An interview w/ Alexander Ferguson, the Founder and CEO of TeraLeap
In this episode we are speaking with Alexander Ferguson, the founder and CEO of TeraLeap, a powerful video testimonial service that helps companies achieve significantly shorter sales cycles through customer success stories. These stories build instant trust with prospects because few things can sell a service better than a person who’s already been transformed by it.
We’ll talk about the importance of diversifying your content type and how powerful it is to integrate video into your marketing and PR programs and some cool ideas for enterprise and consumer focused companies.
Learn more: https://teraleap.io/customer-stories/
If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com to get some feedback.
www.thesilvertelegram.com
